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Japanese rice of hight quality. "Hitomebore" means "falling in love with someone at first sight" or more precisely "love at first sight".
This name was chosen by farmers convinced that consumers will love this japanese rice from the first bite.
Hitomebore is soft and fluffy when cooked, and has an excellent balance of viscosity and sweetness. It is recommended for lunchboxes as well because the flavor does not decline easily even if it cools down. Also, it is a healthy product with less use of pesticides and chemical fertilizers.